Brand strategy and design for food and CPG businesses

I work with makers in the CPG and food industry to create impactful brands. Together we’ll create a strategy to craft a brand story that will speak to your target customer and differentiate your product on the market. I’ll help guide you through the process and give you the tools to continue building your brand as your business grows.

Book a FREE 30 minute consultation and we’ll start bringing your brand to life!


My name is Lisa and I’ve always had a passion for food. It started with a food blog in college and has now evolved into a full career in the food industry.

I’ve held several design roles in the Bay Area but decided to pursue my passion for food and co-founded a plant-based popsicle company. As the creative lead, I developed the brand strategy and visual style guide to bring our product to market. 

I use my behind the scenes experience running a CPG startup along with my design background to help makers and small businesses develop their brand. Running a business in the food industry can be competitive, so I want to create as much value as possible to help you grow. 

You wear a lot of hats running a food business, I can help you build the brand strategy and implement it across platforms through design. I use my experience running a CPG company along with my design background to translate your mission and unique qualities into visuals that speak to your target customer effectively.

Brand Strategy, Brand Audits

Visual Identity + Logo Design, Packaging Design, Marketing Collateral


Izza Pops

brand Strategy, Packaging art direction, marketing collateral,

Illustration, and website design

As Co-Founder and Creative Lead at Izza Pops, I developed the brand strategy and guidelines that were implemented throughout all design and marketing assets. I art directed packaging and designed the marketing collateral which included the digital presence on the website and social media platforms to our print collateral like sell sheets, business cards, demo and trade show materials, etc.

This new packaging and brand identity helped launch Izza Pops from 15 stores to 50 retail locations.


Let’s build your brand! Get started today with a free 30 minute consultation.