What is Brand Strategy

For my first video I want to start with the foundation - brand strategy.

When you start a company you hear you need to invest in brand, but it can be confusing to figure out what that means and how to get there. 

First, let’s define the word “brand.” A brand is more than a logo, it is the message that is communicated to potential customers. This comes across through multiple touch points from packaging to you website to social media. The type of colors you use, the tone of the language, the style of the photos all start to communicate the personality of your business. The right message will highlight what is special about your product and convince a customer to purchase.

So how do you create the right message? That’s where a brand strategy comes in. 

Check it out and learn more about brand strategy in the video below.