Design Services

I’ll work with you to implement your unique brand identity across platforms from packaging to a website to sell sheets.

Visual Identity +

Logo Design

A visual identity is the game plan of how to share the findings in your brand strategy in a visual way. I’ll create a brand style guide with your new logo, color palette, fonts, and more so you can continue creating cohesive content that aligns with your brand strategy.

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Packaging Design

Based on research of your competitive landscape and sales channels, I will highlight your product’s unique differentiators and speak to your target customer.

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Marketing Collateral

Your marketing materials need to communicate your brand story. Make sure these are strong and compelling to leave a lasting impression.

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Not sure what combination of services is right for you? Don’t worry!

Let’s talk about your business, product, and long term goals and we can create a plan to get you there. Book a FREE 30 minute consultation and we’ll start bringing your brand to life!

 
 

A visual identity is the game plan of how to share the findings in your brand strategy in a visual way. I’ll create a brand style guide with your new logo, color palette, fonts, and more so you can continue creating cohesive content that aligns with your brand strategy.

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What to expect:

• I start all projects establishing a creative brief. I want to gain a deep understanding of your mission, target customer, product differentiators, and project goals to ensure I design a high-value solution that works for you.

• I will use this information to create a mood board to establish a design direction that aligns with your brand strategy. I will make tweaks based on your feedback, so we align on a general look for the logo design.

• The design process will include three rounds of logo designs where we'll incorporate your feedback into the edits for the next round.

• I will create a brand style guide for you to use as a tool to help you with brand consistency on future projects. It will include the logo saved in multiple sizes and formats to use across platforms, a brand color palette with color codes to use in print and web, font standards, and any other information important to telling your brand story.

What is included:

• Design consultation.

• 3-5 initial logo concepts and up to three rounds of revisions.

• A new custom logo plus a variation to use for social media.

• A brand color palette that complements the new logo.

• Font standards for future content.

• A brand style guide that compiles all of this into an easy to use reference document.

I will conduct market research and use my experience to develop a solution that sells your product in a way that works best for your category and target customer. I can create a new logo and develop a visual identity or work within an established brand direction.

What to Expect:

• I start all projects establishing a creative brief. I want to gain a deep understanding of your company and understand any brand standards that may have been established so that this solution works with the rest of your brand. I also want to hear about your sales channel strategy so I can create packaging that fits the specific pros and cons of each channel.

• To make sure we are on the same page, I will create a mood board based to establish a design direction. I will make tweaks based on your feedback, so we align on a general look for packaging design.

• The design process will include three rounds of packaging designs where we'll incorporate your feedback into the edits for the next round. I start by exploring multiple options for one SKU. Once we agree on the direction, I will then implement the design across all other SKUs in the product line.

• All files will be packaged ready to send to your printer.

I love working with my logo and packaging clients to bring their new look to life across platforms. I also work with existing food and CPG brands to elevate their look and bring consistency across media. Marketing collateral needs to perform as a tool for you to grow your business, so I draw from my experience in the food industry to ensure effective solutions.

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Items can include:

• Print materials like brochures, postcards, sell sheets, business cards, and more.

• Branded materials like t-shirts, stickers, social media graphics, and more.

• Demo materials like signage, banners, table cloths, and more.

• Updating packaging for a new flavor SKU.

• If you have a different project in mind, let me know!

Get started by today by scheduling a free 30 minute consultation.