PACKAGING ART DIRECTION, MARKETING COLLATERAL, ILLUSTRATION, AND WEBSITE DESIGN
As Co-Founder and Creative Lead at Izza Pops, I art directed packaging and designed all marketing collateral. This includes the digital presence with a custom website design and illustrations for social media content. Print graphic design projects included sell sheets, business cards, demo and trade show materials, and more. These multiple touch points worked together to tell a cohesive brand story and helped customers learn more about the product
Izza Pops is a plant-based frozen treat made with simple ingredients. We wanted to stand out in the freezer aisle as a better-for-you alternative by clearly communicating the simple ingredients while still being playful because ice cream is supposed to be fun!